Day: 1 March 2023

Artificial Intelligence tools to be implemented by Advertising Standards Authority for Ireland to proactively identify social media posts by influencers and breaches of the advertising code

Move announced as new research by ASAI shows inauthenticity, photoshopping and too many paid ads are most ‘annoying’ influencer traits   Only one in 10 people have trust in what influencers post on social media   Over half of Irish consumers (56%) trust brand advertisements more than social posts by influencers   67% consider edited […]