If in doubt, label it!
When labelling ads, you must use a clear primary ad label or a platform-provided label. Additionally, you may use secondary ad labels along with a primary label if you wish.
You MUST include at least one primary label with all advertising content. The label must be at the start of your content and clearly visible.
You may use a secondary label in addition to a (and following) primary label. It is not mandatory to use a secondary label.
Note: If you are a brand engaging with an influencer, you are responsible for ensuring that any commercial posts relating to your brand by a social media influencer contain the necessary labels. Please ensure the social media influencer follows this guide.
Download our Social Media Label Flowchart here
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Advertising Standards Authority for Ireland CLG t/a Advertising Standards Authority. Registered in Ireland under company number 82219. Registered office, 7 Herbert Street, Dublin 2, D02 K838.
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