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Complaints Decisions

Household

Agency:
Reference:
40574
Product:
Household
Advertiser:
Influencer:
Twinsandme
Medium:
Online (Influencer’s social media account)
Codes:
2.4 (c), 3.31, 3.32, 4.1, 4.2
An Instagram story by the influencer on behalf of the advertiser featured the influencer using the product and included the following statements:

“I’m so happy now that I’m working with the Wine Opener…”
“This is the Wine Opener, as you can see mine is personalised with my name but you could get it with mom, sister or if somebody is getting married. I think it would make a great gift.”

The on-screen text invited viewers to “Shop wine opener here”.

While the Influencer opens the bottle of wine, the on-screen text refers to the following:
“Here she goes opened within seconds. Shop wine opener here.”
“I have a discount code “Julie10” and that will save you 10% on the wine opener and it comes with this lovely gift box as well”. On-screen text in font similar to the background colour tagged the advertiser and included extended illegible text.

In the same frame of the story the final on-screen text featured the product once again with an invitation to viewers to “SHOP HERE Julie10 for discount”.