Advertising Standards Authority are delighted to be supporting the launch of the International Council for Advertising Self-Regulation’s (ICAS) Think Tank which took place in New York on 19 September 2024.
The launch marks the beginning of a new platform designed to ensure that advertising standards bodies, industry leaders and academic institutions can have a voice and participate in a group effort to improve advertising practices globally.
Initially the Global Think Tank will focus on pressing issues like sustainability and the responsible use of AI. These topics are important right now because digital technologies, especially AI, are changing the advertising industry, and concerns about society and the environment are increasingly influencing media and marketing.
Members of the ICAS strongly believe that high standards, grounded in independent research and critical thinking, are key to driving meaningful change. By uniting diverse stakeholders, this new platform will amplify the positive impact that ethical, responsible advertising can have on global advertising ecosystem.
The Global Think Tank was supported by
- Advertising Standards Authority (ASA Ireland)
- Ad Standards, Australia
- Advertising Association (AA UK)
- Advertising Standards Authority (ASA UK)
- Advertising Standards Council of India (ASCI)
- Asociación para la Autorregulación de la Comunicación Comercial (AUTOCONTROL), Spain
- Associação Brasileira de Anunciantes (ABA)
- European Advertising Standards Alliance (EASA)
Advertising Standards Authority Ireland are delighted to be supporting the launch of the ICAS Global Think Tank. The launch marks an important moment in the evolution of responsible advertising. By bringing together diverse voices from across industries, and self-regulatory bodies, we aim to create a more inclusive, responsible future for advertising. We are particularly excited to contribute to the Think Tank’s focus on addressing key issues such as sustainability and the responsible use of AI, ensuring advertising evolves to meet the challenges of a rapidly changing world.
