Nine cases were upheld in full. Advertisements across Radio, Social Media, Television and Online were found to be in breach of the Advertising Standards Authority Code on grounds related to Misleading, Environmental, Principles, Safety and Responsibility. The Complaints Council chose to not uphold one complaint.
Details of the complaints can be found below.
The Complaints Council is a completely independent arm of the Advertising Standards Authority and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department, or any other person or body. The Council is made up of a range of experts from the advertising, media, education, consumer, and marketing sectors.
Advertiser
Medium
Complaint Category
Status
Shamrock Renewable Products (Willow Warm)
Radio
Issues 1 and 2:
Upheld
BPerfect Cosmetic
Online (Influencer’s Social Media) – twins_and_me
Issues 1 and 2:
Upheld
BPerfect Cosmetics
Online (Influencer’s Social Media) –
sarahburke_x
Upheld
Estrid Studios AB
Online (Influencer’s Social Media Account) – twins_and_me
Upheld
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