The Advertising Standards Authority has appointed Claire Butterly to the organisation’s Board and Eimear Cosgrave to their The Independent Complaints Council.
The Board is responsible for oversight of the Advertising Standards Authority’s business activities and performance, and also contributes towards drawing up and implementing the Code of Standards for Advertising and Marketing Communications in Ireland.
The Complaints Council is a completely independent arm of the Advertising Standards Authority and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department, or any other person or body. The Council is made up of a range of experts from the advertising, media, education, consumer, and marketing sectors.
Both Claire and Eimear will continue in their current professional roles, with Claire also serving on the Board and Eimear contributing as a member of the Complaints Council.
Claire Butterly
Claire Butterly was appointed Chief Operational Officer of Omnicon Media Group in 2019, during a period of significant growth for the business. With extensive experience in the media industry, Claire began her career as a buyer at OMD Ireland, a leading media and communications agency, and later transitioned into strategic planning and client leadership roles, building a deep understanding of the media landscape.
Throughout her career, Claire has worked across a wide range of sectors including telecommunications, retail, utilities, banking, travel, FMCG, and entertainment. In her current role, she is responsible for overseeing product development, resource capacity, and capability enhancement across the group, ensuring operational excellence and innovation at every level.
Claire has a Bachelor of Arts in Economics and Business Studies from Trinity College Dublin.
Eimear Cosgrave
Eimear Cosgrave is the Deputy Director for Consumer Protection at the Competition and Consumer Protection Commission (CCPC). With over a decade of experience in consumer protection and enforcement, Eimear has extensive knowledge of advancing consumer rights and ensuring business compliance with consumer law.
Prior to her current role, Eimear held a number of key leadership positions at the CCPC, including Head of Compliance and Inspections and Head of Strategic Planning and Engagement. In these roles, she spearheaded the development and publication of industry wide business guidelines designed to promote regulatory compliance and enhance consumer outcomes.
In her current role, Eimear is responsible for shaping legislative developments at both domestic and EU levels, she also leads business engagement and educational initiatives that provide practical actionable guidance on consumer protection. Her dedication to safeguarding consumer interests and promoting responsible business practices continues to drive positive change across sectors.
Eimear studied at Waterford Institute of Technology where she earned a Bachelor of Arts in International Business .
On behalf of myself and the entire Board, I am delighted to welcome Claire to her new role. She brings a wealth of experience across the media landscape and invaluable expertise that will be instrumental as we navigate the ever-evolving advertising industry. I look forward to working with her as we continue to advance our mission to build and foster trust in advertising for all.”
We are very pleased to welcome Eimear to the Complaints Council. Eimear has extensive knowledge of consumer protection and enforcement which will be of significant value to the Advertising Standards Authority. I am looking forward to working with Eimear as we continue to safeguard consumers from advertising that is harmful, offensive, or misleading and ensuring care and compliance across the advertising industry
