Advertising Standards Authority Event

ASA’s held a thought-provoking event in the Dublin City Centre which featured key insights and discussions on the use artificial intelligence in advertising and marketing, with a particular focus on AI ethics, the challenges of misinformation, and the potential impact of new and emerging technologies on the wider industry.

Dr Lollie Mancey, Anthropologist and AI ethicist, and Programme Director in UCD’s Innovation Academy, delivered the keynote address at the event. Her thought-provoking talk explored ‘Grief Tech’, the concept of emotional firewalls, ethical considerations around predictive persuasion in advertising, and the need to introduce AI literacy into school curriculums across Ireland.

There was also a panel discussion, moderated by Orla Twomey, Chief Executive of the Advertising Standards Authority. Other panellists included: Aoife Murphy, Group Strategy Director at Core and Brian Crowley, Director of Trust and Safety at Google

The event reflected the organisation’s wider mission to foster trust in advertising for all, reinforcing the Advertising Standards Authority’s role as a leader and key voice in the advertising landscape, ensuring the public can have confidence and trust in Irish advertising standards.