Menu
We recently hosted a media forum in Dublin, bringing together a diverse range of participants, including representatives from social media platforms, publishers, cinema, and broadcasters. The event featured a keynote address by Mark Little, who discussed the evolving landscape of media and its impact on communication and advertising. The forum concluded with an engaging Q&A session, allowing attendees to explore the challenges and opportunities presented by these changes in greater depth.
From Headlines to Hashtags: How People Get Their News Now.
Where we’re getting our news is changing. Mark Little talks about how young people are moving away from big news brands and finding new sources from their friends and peers to find news sources that can develop their trust.
Changes in Social Media: The movement away from big platforms.
Mark Little explores the shift away from large social media platforms towards smaller networks. He highlights how younger users prefer platforms that enable connections over shared interests and daily activities, creating focused and supportive online spaces, without the noise of massive networks.
Media’s change from ‘attention’ to ‘intention’ economy: Connecting with users more meaningfully
Mark Little discusses the transition from mass media’s “attention economy” to a more personalised “intention economy,” driven by younger audiences willing to pay for quality content. He highlights how some platforms are changing their approach to create lasting audience relationships through diverse, premium offerings. He also highlights the need for public funding to support essential journalism and explores how brands can leverage creators and niche media to connect more meaningfully.
Subscribe to our mailing list.
Quick Links
Policy Links
Follow us on Social Media
Advertising Standards Authority for Ireland CLG t/a Advertising Standards Authority. Registered in Ireland under company number 82219. Registered office, 7 Herbert Street, Dublin 2, D02 K838.
© Advertising Standards Authority 2024