Adjudications of the independent Complaints Committee of the Advertising Standards Authority for Ireland, on complaints in respect of 10 advertisements, are attached.

At their meeting, the Complaints Committee found 8 of the advertisements complained of to be in breach of the ASAI Code on grounds relating to principles/substantiation, honesty, truthfulness, comparisons/slimming.  One advertisement was not upheld and a statement was issued in relation to one advertisement.

The advertisements complained of related to internet, leaflets, outdoor, radio, television and press.

We would like to remind advertisers that the ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.

Media members are reminded that advertisements found to be in breach of the Code, cannot be accepted for publication.

The ASAI provides a free and confidential copy advice service to advertisers, agencies and media members.

For further information please contact:

Orla Twomey, Assistant Chief Executive (01) 6137040

The Advertising Standards Authority for Ireland (ASAI) is the self-regulatory body set up by the advertising industry, including advertisers, agencies and media companies, to promote the highest standards of commercial advertising and to enforce the ASAI’s Code, full details of which are available on ASAI’s website – www.asai.ie.