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ASAI Complaints Bulletin 15/5

Advertising Standards Authority for Ireland release latest Complaints Bulletin

  • 15 advertisements have been found to be in breach of the ASAI Code on grounds relating to Principles, Misleading, Substantiation, Decency and Propriety, Promotions with prizes, Children and Alcohol


The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin which contains 20 case reports on complaints recently investigated by the ASAI.

15 advertisements were found to have been in breach of the ASAI Code on grounds relating to principles, misleading, substantiation, decency and propriety, promotions with prizes, children and alcohol.  The advertisements complained of related to press, radio, internet, social media, leaflets, television and radio.

Commenting on the latest ASAI rulings, Orla Twomey, Assistant CEO of the ASAI, stated:

“Each year, the Irish public sees thousands of Irish produced advertisements, direct marketing and sales promotions about products and services. The vast majority of marketing communications comply with the ASAI Code and do not raise concern, however when they do, it is the ASAI’s role to investigate them, protect consumers and promote the highest standards of Irish advertising. We also provide a free and confidential copy advice service to advertisers, agencies and media members to ensure that they are up to speed on the ASAI Code.”


The ASAI recently unveiled the new ASAI Code of Standards for Advertising and Marketing in Ireland (7th edition). The new Code, which will come into force in March 2016, is the result of a comprehensive review undertaken by the ASAI which involved a significant public consultation process with a wide range of Government departments and agencies; consultations with consumer groups and other NGOs; and consultation with the advertising industry including advertisers, agencies and the media.

The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications. Media members are reminded that advertisements found to be in breach of the Code, cannot be accepted for publication.

or follow the ASAI on Twitter @ THE_ASAI


 For further media information, please contact:

Lisa Buckley, Unique Media

01 522 5200/ 087 7779259

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