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ASAI Complaints Bulletin 15/6

Advertising Standards Authority for Ireland release latest Complaints Bulletin

  • 11 advertisements have been found to be in breach of the ASAI Code on grounds relating to principles, misleading, children, substantiation/food and health and beauty


17 December 2015 The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin which contains 13 case reports on complaints recently investigated by the ASAI.

11 advertisements were found to have been in breach of the ASAI Code on grounds relating to principles, misleading, children, substantiation/food and health and beauty.  The advertisements complained of related to internet, social media, press, outdoor and television.

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and dealing with complaints submitted by the public, by a member of ASAI, by a Government Department or any other person or body of persons. The Committee is made up of range of experts from the advertising, media, education, consumer, and marketing sectors.  See further details here –

Commenting on the latest ASAI rulings, Orla Twomey, Assistant CEO of the ASAI, stated:

“The ASAI is passionate about good advertising because responsible advertisements are good for consumers, society and advertisers and ensure trust in brands. We provide a free and confidential copy advice service to advertisers, agencies and media members to help them create responsible ads. Our approach is to work with advertisers rather than against them to ultimately ensure that all marketing communications are truthful, decent and honest.”

The ASAI recently unveiled the new ASAI Code of Standards for Advertising and Marketing in Ireland (7th edition). The new Code, which will come into force in March 2016, is the result of a comprehensive review undertaken by the ASAI which involved a significant public consultation process with a wide range of Government departments and agencies; consultations with consumer groups and other NGOs; and consultation with the advertising industry including advertisers, agencies and the media.

The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications. Media members are reminded that advertisements found to be in breach of the Code, cannot be accepted for publication.

or follow the ASAI on Twitter @ THE_ASAI 


For further media information, please contact:

Niall McHugh or Lisa Buckley, Unique Media /

01 522 5200/ (LB) 087 7779259

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