Advertising Standards Authority releases latest Complaint Decisions

• 9 advertisements across Online, Social Media, Press and Television were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Substantiation, Environmental Claims, Principles, Recognisability and Promotional Marketing Practices 

• One intra industry / interested party complaint was upheld in part

The Advertising Standards Authority independent Complaints Committee has released its latest Complaints Bulletin, which contains 13 case reports on complaints recently investigated by the organisation.

9 of the 13 cases were upheld in full and 2 of the 13 cases were upheld in part. Advertisements across Online, Social Media, Press and Television were found to be in breach of the ASAI Code on grounds related to Misleading, Substantiation, Environmental Claims, Principles, and Promotional Marketing Practices. One intra industry / interested party complaint was upheld in part.  The Advertising Standards Authority’s Complaints Committee chose not to uphold one complaint.

The Complaints Committee is a completely independent arm of the Advertising Standards Authority and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department, or any other person or body. The Committee is made up of a range of experts from the advertising, media, education, consumer, and marketing sectors.

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the Advertising Standards Authority, stated:

 “The latest complaints bulletin from the ASA shows the range of complaints the ASA receives and the important role we have in ensuring that advertisements that in Ireland are adhering to the guidelines and not in breach of the ASA code. The ASA fully investigates all complaints thoroughly to ensure that they are legal, truthful, decent and honest for all Irish consumers.”

 “The ASA also provides a free and confidential copy advice service to the advertising industry to help them create responsible ads that adhere to the advertising code. If an advertiser, agency, or medium has any concerns about a marketing communications’ compliance with the ASA’s Code, they can contact us and avail of the free and confidential copy advice service.”

The Case Reports included in this bulletin can be found here : https://www.asai.ie/bulletin/23-4/