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ASAI Inform and Engage – Invitation

 

 

Invitation

ASAI – Inform and Engage event for Irish bloggers and influencers

13th April 2018 – Facebook, Dublin

The Advertising Standards Authority for Ireland invites you to an information and engagement session at Facebook HQ, Dublin on the 13th April 2018.

A range of topics will be discussed on the day to highlight and address a range of areas which directly relate to the advertising of products and services through the medium of online bloggers and influencer marketing.

The event aims to increase awareness in relation to advertising best practice within this space and ensure all relevant parties are equipped with the knowledge and resources to correctly identify commercial marketing content across their platforms.

There will be a range of speakers on the day and a Q&A session will also take place.

The ASAI is the independent self-regulatory body set up and financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications, that is, advertising, promotional marketing and direct marketing.

Last year, the ASAI introduced guidance on the ‘Recognisability of Marketing Communications’ aimed at ensuring Irish consumers are not misled by influencer marketing through online advertisements on blogs and social media websites and is now inviting those with a professional interest in this area to attend.

Refreshments will also be provided on the morning.

Event Details:

  •  Date:                13th April 2018
  • Time:                9.30 – 12.30
  • Location:        Facebook – 4 Grand Canal Square, Grand Canal Harbour, Dublin 2

 

 NOTE** It is essential that you RSVP to this event ASAP to guarantee attendance and access to Facebook. Places are limited. ID for Facebook is essential on the day of attendance.  

Please RSVP to events@asai.ie

For more information on the Advertising Standards Authority for Ireland and guidelines for Bloggers, influencers and the disclosure of marketing communications online, visit – http://www.asai.ie/asaicode/

Meanwhile, you can keep up to date with the ASAI here:

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