ASAI Complaints Bulletin – Release No. 4 2021
16 advertisements found to be in breach of the ASAI Code on grounds related to a range of issues including Principles / Misleading, Promotional Marketing Practices, Substantiation / Health & Beauty, Recognisability and Nutrition and Health Claims 19th August 2021 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its […]
New rules relating to advertising of High Fat, Salt and Sugar (HFSS) food and beverage products unveiled by the Advertising Standards Authority for Ireland
No medium can be used to advertise HFSS products if more than 50% of its audience is under 15 years of age and restrictions apply to the percentage of HFSS marketing communications that can be carried by each media format New rules also apply to sponsorship activities and use of licensed characters in promotional […]
The Advertising Standards Authority for Ireland calls for the new media commission to take account of non-statutory complaints mechanisms at pre-legislative scrutiny of the Online Safety and Media Regulation Bill
The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, attended the Joint Committee on Tourism, Culture, Arts, Sport and Media, on Wednesday 2nd June, to discuss the Online Safety and Media Regulation Bill. While ASAI recognizes and supports that the new […]
The Advertising Standards Authority for Ireland make a number of appointments to their Board and Complaints Committee
The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, is delighted to announce the appointment of two new members to their Board: Constance Balsamo, Head of Alcohol Policy and Public Affairs at Diageo Ireland Bob Hughes, Executive Director of Local Ireland, […]
The Advertising Standards Authority for Ireland appoints Brian O’Gorman as new chairperson of Complaints Committee
11th May 2021 The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has appointed Brian O’Gorman as the incoming Chairperson of its Complaints Committee. The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering […]
ASAI Complaints Bulletin – Release No. 3 2021
28 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading/ Substantiation / Environmental Claims, Decency and Propriety, Misleading / Substantiation / Health & Beauty 6th May 2021 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 32 case […]
1,648 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2020 and 63 advertisements found to be in breach of ASAI Code
2020 ASAI Annual Report shows significant majority (68%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’ 28 April 2021 A total of 1,648 written complaints concerning 1,072 advertisements were received by the Advertising Standards Authority for Ireland (ASAI) last year, according to the organisation’s 2020 Annual […]
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ASAI Complaints Bulletin – Release No. 2 2021
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 6 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading, Misleading / Food and Non-Alcoholic Beverages, Misleading /Promotions 2nd March 2021 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, […]
Over half (51%) of people in Ireland say they are concerned by a lack of transparency in influencer marketing according to research conducted by the Advertising Standards Authority for Ireland
**NOTE: New guidance on social media advertising for influencers launched was launched on 27 October 2023. You can read the guidance here.** Over half (51%) of people in Ireland say they are concerned by a lack of transparency in influencer marketing according to research conducted by the Advertising Standards Authority for Ireland Nearly 3 […]
