ASAI Guidance Note – Recognisability of Marketing Communications
Our guidance note on Recognisability of Marketing Communications can be viewed by clicking here –Recognisability of Influencer Marketing Communications
ASAI Complaints Bulletin – Release No. 1 2021
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 10 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading, Misleading / Availability, Health & Beauty, Promotions with prizes, Misleading / Food and Non-Alcoholic Beverages 11th February 2021 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints […]
#InfluencerMarketing in 2021 and beyond
Retaining trust through transparency – a webinar!
The Advertising Standards Authority for Ireland joins the International Council for Advertising Self-Regulation (ICAS) as full member
The Advertising Standards Authority for Ireland joins the International Council for Advertising Self-Regulation (ICAS) as full member ICAS welcomes the Advertising Standards Authority for Ireland (ASAI) as a full member of the International Council for Advertising Self-Regulation (ICAS) Since ICAS was formally launched in October 2016, the Advertising […]
80% believe digital advertising should be regulated the same as advertising according to research conducted by The Advertising Standards Authority for Ireland
80% believe digital advertising should be regulated the same as advertising according to research conducted by The Advertising Standards Authority for Ireland 59% said content that appears false and not authentic annoys them Only 7% have trust in what influencers post YouTube and Instagram ranked most popular social channels among under […]
ASAI Complaints Bulletin – Release No. 6 2020
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 8 advertisements found to be in breach of the ASAI Code on grounds relating to Recognisability, Misleading/Substantiation, Availability, and Principles/ /Prices 17th November 2020 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains […]
The Advertising Standards Authority for Ireland welcomes Google to the EASA Network – the first digital pure play company member of the Alliance
15th October 2020 – The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, welcomes Google, as the first corporate member of the European Advertising Standards Alliance (EASA) and a partner of the ad self-regulatory (SR) network. This new partnership with a […]
ASAI Complaints Bulletin – Release No. 5 2020
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 5 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading/Recognisability, Substantiation, Promotional Marketing Practices and Food and Non-Alcoholic Beverages, Infant and Follow-on Formula 30th September 2020 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has […]
ASAI Update on the Tampax and Tea advertisement
In relation to the Tampax and Tea advertisement, the advertiser, Procter & Gamble, has informed us that they have chosen not to seek a review of the decision made by the Complaints Committee, the body responsible for complaint adjudication and which acts independently of the ASAI Board and the ASAI Executive. As a result, the […]
ASAI Decision on the Tampax and Tea advertisement
The ASAI’s objective is to ensure that all ads are legal, decent, honest and truthful and, over 40 years of operation, we have dealt with over 36,000 complaints. The ASAI Code covers all product sectors in any media or platform. Awareness, education and informational ads are all totally acceptable with the Code, but each ad […]
