ASAI Decision on the Tampax and Tea advertisement

The ASAI’s objective is to ensure that all ads are legal, decent, honest and truthful and, over 40 years of operation, we have dealt with over 36,000 complaints. The ASAI Code covers all product sectors in any media or platform. Awareness, education and informational ads are all totally acceptable with the Code, but each ad […]

ASAI Complaints Bulletin – Release No. 4 2020

Advertising Standards Authority for Ireland releases latest Complaints Bulletin   5 advertisements found to be in breach of the ASAI Code on grounds relating to Principals/Decency & Propriety, Misleading/Substantiation/Presentation and Alcohol   29th July 2020 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 7 […]

ASAI Complaints Bulletin – Release No. 3 2020

Advertising Standards Authority for Ireland releases latest Complaints Bulletin   8 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Recognisability, Principals, Substantiation/Health   22 June 2020 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 10 case […]

ASAI Complaints Bulletin – Release No. 2 2020

Advertising Standards Authority for Ireland releases latest Complaints Bulletin   9 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Recognisability and Alcohol   28th May 2020 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 11 case […]

2019 ASAI Annual Report shows significant majority (65%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’

1,858 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2019 and 105 advertisements found to be in breach of ASAI Code   2019 ASAI Annual Report (here) shows significant majority (65%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’   29 April 2020 A total of 1,858 written […]

The Advertising Standards Authority for Ireland issues reminder to advertisers not to make unsubstantiated or misleading claims about Covid-19

7th April 2020 The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, is reminding advertisers that any claims being made for products and services referring to Covid-19 should be adequately substantiated. The ASAI is issuing the reminder due to the fact that […]

ASAI Complaints Bulletin – Release No. 1 2020

Advertising Standards Authority for Ireland releases latest Complaints Bulletin   12 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Responsibility, Safety, Promotions/Alcohol   25th February 2020 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 14 case […]

ASAI Complaints Bulletin – Release No. 6 2019

Advertising Standards Authority for Ireland releases latest Complaints Bulletin   21 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Health and Beauty, Principles, Decency & Propriety   16th December 2019 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, […]

ASAI Complaints Bulletin – Release No. 5 2019

Advertising Standards Authority for Ireland releases latest Complaints Bulletin   19 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Nutrition and Food Claims, Principles, Decency and Propriety      26th November 2019 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest […]

ASAI Complaints Bulletin – Release No. 4 2019

Advertising Standards Authority for Ireland releases latest Complaints Bulletin   25 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Health & Beauty, Comparisons and Recognisability     5th September 2019 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, […]