1,648 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2020 and 63 advertisements found to be in breach of ASAI Code
2020 ASAI Annual Report shows significant majority (68%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’ 28 April 2021 A total of 1,648 written complaints concerning 1,072 advertisements were received by the Advertising Standards Authority for Ireland (ASAI) last year, according to the organisation’s 2020 Annual […]
#InfluencerMarketing in 2021 and beyond
Retaining trust through transparency – a webinar!
ASAI Complaints Bulletin – Release No. 2 2021
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 6 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading, Misleading / Food and Non-Alcoholic Beverages, Misleading /Promotions 2nd March 2021 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, […]
Over half (51%) of people in Ireland say they are concerned by a lack of transparency in influencer marketing according to research conducted by the Advertising Standards Authority for Ireland
**NOTE: New guidance on social media advertising for influencers launched was launched on 27 October 2023. You can read the guidance here.** Over half (51%) of people in Ireland say they are concerned by a lack of transparency in influencer marketing according to research conducted by the Advertising Standards Authority for Ireland Nearly 3 […]
ASAI Guidance Note – Recognisability of Marketing Communications
Our guidance note on Recognisability of Marketing Communications can be viewed by clicking here –Recognisability of Influencer Marketing Communications
ASAI Complaints Bulletin – Release No. 1 2021
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 10 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading, Misleading / Availability, Health & Beauty, Promotions with prizes, Misleading / Food and Non-Alcoholic Beverages 11th February 2021 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints […]
#InfluencerMarketing in 2021 and beyond
Retaining trust through transparency – a webinar!
The Advertising Standards Authority for Ireland joins the International Council for Advertising Self-Regulation (ICAS) as full member
The Advertising Standards Authority for Ireland joins the International Council for Advertising Self-Regulation (ICAS) as full member ICAS welcomes the Advertising Standards Authority for Ireland (ASAI) as a full member of the International Council for Advertising Self-Regulation (ICAS) Since ICAS was formally launched in October 2016, the Advertising […]
80% believe digital advertising should be regulated the same as advertising according to research conducted by The Advertising Standards Authority for Ireland
80% believe digital advertising should be regulated the same as advertising according to research conducted by The Advertising Standards Authority for Ireland 59% said content that appears false and not authentic annoys them Only 7% have trust in what influencers post YouTube and Instagram ranked most popular social channels among under […]
ASAI Complaints Bulletin – Release No. 6 2020
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 8 advertisements found to be in breach of the ASAI Code on grounds relating to Recognisability, Misleading/Substantiation, Availability, and Principles/ /Prices 17th November 2020 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains […]
