The Advertising Standards Authority for Ireland welcomes Google to the EASA Network – the first digital pure play company member of the Alliance

  15th October 2020 – The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, welcomes Google, as the first corporate member of the European Advertising Standards Alliance (EASA) and a partner of the ad self-regulatory (SR) network. This new partnership with a […]

ASAI Complaints Bulletin – Release No. 5 2020

Advertising Standards Authority for Ireland releases latest Complaints Bulletin   5 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading/Recognisability, Substantiation, Promotional Marketing Practices and Food and Non-Alcoholic Beverages, Infant and Follow-on Formula   30th September 2020 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has […]

ASAI Update on the Tampax and Tea advertisement

In relation to the Tampax and Tea advertisement, the advertiser, Procter & Gamble, has informed us that they have chosen not to seek a review of the decision made by the Complaints Committee, the body responsible for complaint adjudication and which acts independently of the ASAI Board and the ASAI Executive. As a result, the […]

ASAI Complaints Bulletin – Release No. 4 2020

Advertising Standards Authority for Ireland releases latest Complaints Bulletin   5 advertisements found to be in breach of the ASAI Code on grounds relating to Principals/Decency & Propriety, Misleading/Substantiation/Presentation and Alcohol   29th July 2020 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 7 […]

ASAI Complaints Bulletin – Release No. 3 2020

Advertising Standards Authority for Ireland releases latest Complaints Bulletin   8 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Recognisability, Principals, Substantiation/Health   22 June 2020 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 10 case […]

ASAI Complaints Bulletin – Release No. 2 2020

Advertising Standards Authority for Ireland releases latest Complaints Bulletin   9 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Recognisability and Alcohol   28th May 2020 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 11 case […]

2019 ASAI Annual Report shows significant majority (65%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’

1,858 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2019 and 105 advertisements found to be in breach of ASAI Code   2019 ASAI Annual Report (here) shows significant majority (65%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’   29 April 2020 A total of 1,858 written […]

The Advertising Standards Authority for Ireland issues reminder to advertisers not to make unsubstantiated or misleading claims about Covid-19

7th April 2020 The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, is reminding advertisers that any claims being made for products and services referring to Covid-19 should be adequately substantiated. The ASAI is issuing the reminder due to the fact that […]

ASAI Complaints Bulletin – Release No. 1 2020

Advertising Standards Authority for Ireland releases latest Complaints Bulletin   12 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Responsibility, Safety, Promotions/Alcohol   25th February 2020 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 14 case […]

ASAI Complaints Bulletin – Release No. 6 2019

Advertising Standards Authority for Ireland releases latest Complaints Bulletin   21 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Health and Beauty, Principles, Decency & Propriety   16th December 2019 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, […]