New guidance on social media advertising for influencers
The Competition and Consumer Protection Commission (CCPC) and the Advertising Standards Authority have today published fresh guidance for Irish influencers on the clear labelling of ads on social media. The comprehensive and accessible guidance addresses paid promotion, items ‘gifted’ by brands or PR agencies, and the advertising of own-brand products and services.The joint guidance has […]
Press Release: One in 10 people have trust in what influencers post on social media
Did you know that only one in 10 people have trust in what influencers post on social media? Or that only 9% say they have greater trust in online advertising than advertising on TV, radio, in print and outdoors? These are just two of the statistics that were revealed in recent research conducted by the […]
ASAI to review current guidance relating to the advertising of non-alcohol product variants
Review taking place due to growing consumer concern about advertising of 0.0.% alcohol brands Review will include assessment of similar guidance in place across the EU June 2023 A review of the existing guidance and code relating to the advertising of non-alcoholic product variants is being undertaken by the Advertising Standards Authority for Ireland […]
ASAI Complaints Bulletin – Release No.3 2023
8 advertisements across online, company websites, leaflets and brochures were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Substantiation, Environmental Claims, Price and Safety One interested party complaint was upheld in part In one case the Complaints Committee issued a Statement […]
Annual Report 2022
The Advertising Standards Authority for Ireland unveils a new strategic focus to proactively ensure strong regulation in all marketing communications Annual Report 2022 The ASAI’s new strategic focus developed last year aims to strengthen the ASAI’s role as a self and co-regulatory body working with government and industry stakeholders to reinforce compliance in advertising […]
Artificial Intelligence tools to be implemented by Advertising Standards Authority for Ireland to proactively identify social media posts by influencers and breaches of the advertising code
Move announced as new research by ASAI shows inauthenticity, photoshopping and too many paid ads are most ‘annoying’ influencer traits Only one in 10 people have trust in what influencers post on social media Over half of Irish consumers (56%) trust brand advertisements more than social posts by influencers 67% consider edited […]
ASAI Complaints Bulletin – Release No.4 2022
12 advertisements across social media, email, online and print were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Principles, Availability, Substantiation and Food and Non-Alcoholic Beverages 12 October 2022 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its […]
Advertising Standards Authority for Ireland appoints Miriam Hughes as Chair of the organisation’s Board
September 2022 The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has appointed Miriam Hughes as the new Chair of the organisation’s Board. Miriam, who has over 30 years working in the advertising and marketing industry, brings extensive experience to […]
ASAI Complaints Bulletin – Release No. 3 2022
14 advertisements across television, print, online and social media were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Principles, Substantiation, Health and Beauty, Gambling, Alcoholic Drinks and Food and Non-Alcoholic Beverages. July 27th 2022 – The Advertising Standards Authority for Ireland’s (ASAI) independent […]
ASAI Complaints Bulletin – Release No. 2 2022
18 advertisements across television, print, online and social media were found to be in breach of the ASAI Code on grounds related to a range of issues including General, Principles, Misleading, Substantiation, Promotional Marketing Practices, Environmental Claims and Health and Beauty Two intra industry / interested party complaints were upheld, while one was not […]
