Over half (51%) of people in Ireland say they are concerned by a lack of transparency in influencer marketing according to research conducted by the Advertising Standards Authority for Ireland
**NOTE: New guidance on social media advertising for influencers launched was launched on 27 October 2023. You can read the guidance here.** Over half (51%) of people in Ireland say they are concerned by a lack of transparency in influencer marketing according to research conducted by the Advertising Standards Authority for Ireland Nearly 3 […]
ASAI Complaints Bulletin – Release No. 1 2021
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 10 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading, Misleading / Availability, Health & Beauty, Promotions with prizes, Misleading / Food and Non-Alcoholic Beverages 11th February 2021 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints […]
The Advertising Standards Authority for Ireland joins the International Council for Advertising Self-Regulation (ICAS) as full member
The Advertising Standards Authority for Ireland joins the International Council for Advertising Self-Regulation (ICAS) as full member ICAS welcomes the Advertising Standards Authority for Ireland (ASAI) as a full member of the International Council for Advertising Self-Regulation (ICAS) Since ICAS was formally launched in October 2016, the Advertising […]
80% believe digital advertising should be regulated the same as advertising according to research conducted by The Advertising Standards Authority for Ireland
80% believe digital advertising should be regulated the same as advertising according to research conducted by The Advertising Standards Authority for Ireland 59% said content that appears false and not authentic annoys them Only 7% have trust in what influencers post YouTube and Instagram ranked most popular social channels among under […]
ASAI Complaints Bulletin – Release No. 6 2020
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 8 advertisements found to be in breach of the ASAI Code on grounds relating to Recognisability, Misleading/Substantiation, Availability, and Principles/ /Prices 17th November 2020 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains […]
The Advertising Standards Authority for Ireland welcomes Google to the EASA Network – the first digital pure play company member of the Alliance
15th October 2020 – The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, welcomes Google, as the first corporate member of the European Advertising Standards Alliance (EASA) and a partner of the ad self-regulatory (SR) network. This new partnership with a […]
ASAI Complaints Bulletin – Release No. 5 2020
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 5 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading/Recognisability, Substantiation, Promotional Marketing Practices and Food and Non-Alcoholic Beverages, Infant and Follow-on Formula 30th September 2020 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has […]
ASAI Update on the Tampax and Tea advertisement
In relation to the Tampax and Tea advertisement, the advertiser, Procter & Gamble, has informed us that they have chosen not to seek a review of the decision made by the Complaints Committee, the body responsible for complaint adjudication and which acts independently of the ASAI Board and the ASAI Executive. As a result, the […]
ASAI Complaints Bulletin – Release No. 4 2020
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 5 advertisements found to be in breach of the ASAI Code on grounds relating to Principals/Decency & Propriety, Misleading/Substantiation/Presentation and Alcohol 29th July 2020 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 7 […]
ASAI Complaints Bulletin – Release No. 3 2020
Advertising Standards Authority for Ireland releases latest Complaints Bulletin 8 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Recognisability, Principals, Substantiation/Health 22 June 2020 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 10 case […]
