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1. The ASAI regularly conducts monitoring exercises of individual marketing communications to assess compliance with the Code requirements. Such exercises can be conducted on specific media or a mix thereof. They can also be focussed on a particular industry or area of economic activity. Initially, this is carried out on an informal basis with the advertiser/promoter being asked for comments within a specific time frame. Failure to respond to the Compliance Monitor’s request for information may result in the matter being passed to the Executive for a formal investigation, as per their normal investigation procedures.

2. The ASAI Monitoring Service also monitors compliance with all of the Complaints Committee’s adjudications.