Complaints Decisions

Alcohol

Agency:
Reference:
41478
Product:
Alcohol
Advertiser:
C&C Group - Budweiser
Influencer:
Medium:
Online (Company own website)
Codes:
2.4(c), 4.1, 4.4, 4.9, 4.10, 15.2, 15.5
The homepage of the advertisers’ website included information on the advertisers’ use of renewable electricity. Statements made on the webpage included:

“Natural Energy.
Ireland’s pubs have always had a natural energy. The energy of friendship and good times shared. Now, they’ll have even more. Budweiser is bringing 100% renewable electricity to 100 Irish pubs. Making them beacons of sustainability in our communities.”

“Making History
Since January 2021, every single can, bottle, and keg of Budweiser imported into ROI is now brewed with electricity from solar and wind sources. Budweiser Brewing Group generates enough renewable electricity to power the brewing operations of not only Budweiser but also Bud Light, Stella Artois, Corona and Becks.”

The webpage also included a video that included the following statements:

“I think it’s fantastic to be part of this project. To be able to come in, in the day or in the night, turn on the lights and say that we’re using 100 renewable electricity.”

“Budweiser is bringing 100% renewable electricity to 100 Irish pubs over the next year. The aim is to turn our pubs into beacons of sustainability in our communities.”

“We are the first bar to get these solar panels and it is fantastic.”

and

“Budweiser is committed to more sustainable living. They’ve already invested in brewing with 100% renewable electricity. Now they are going to help Ireland’s pubs on their path to a brighter future.”