Complaints Decisions

Digital TV

Agency:
Reference:
22753
Product:
Advertiser:
Sky Ireland
Influencer:
Medium:
Leaflet
Codes:
2.23
A leaflet for Sky Ireland’s Digital TV service, delivered to homes by An Post, was laid out in an envelope style format. The front of the leaflet stated:

“Free Sky+ box when you join Sky TV.
To the householder – offer extended for a limited period.

Switch today and also get:
Award winning TV for €28 a month
6 months free Broadband Unlimited
Sky Go and On Demand at no extra cost
From Ireland’s No1 digital TV provider”

The back of the leaflet stated:
“Join today and save €109 see inside for details
Switch to Ireland’s No. 1 digital TV provider. Limited time offer.
And now get 6 months free Broadband Unlimited. see inside for details.”

The inside of the leaflet listed details of the TV channels, sky+ box and the free unlimited broadband offer.

Terms and Conditions were listed in full in a small script in grey font on a white background.