Advertisment
The advertisement was seen on Facebook and invited people to enrol for the upcoming academic year. Text within the advertisement stated:
“Learn from Ireland’s Best Teachers at LSC!
At LSC, you’ll be guided by Ireland’s best teachers. Join us on Sept 13th and experience the best education. Don’t miss out on this opportunity for excellence! #IrelandsBestTeachers”.
The school contact details were listed below this, as well as an image reiterating the above message and encouraging people to “enroll now”.
Complaint
The complainant considered the advertising misleading on the basis that the claim of having Ireland’s best teachers was unsubstantiated, misleading and could not be quantified.
Response
The advertisers said that they investigated the nature of the complaint and confirmed that they had instructed their marketing company to remove the post from their Facebook page.
Conclusion
Complaint Upheld.
The Complaints Committee considered the detail of the complaint and the advertisers’ response. The Committee noted that the advertisement had since been withdrawn.
The Complaints Committee noted that no evidence had been provided to substantiate the claim that the school had “Ireland’s best teachers”. In the circumstances, the Committee considered that the advertisement had the potential to mislead and that it was therefore in breach of Code sections 4.01, 4.04, 4.09, 4.10, 4.31, 4.32 and 4.33.
Action Required:
As the advertisement had been withdrawn, no further action required.
