Complaints Decisions

Health & Beauty

Agency:
Reference:
38303
Product:
Health & Beauty
Advertiser:
FX Supplements
Influencer:
Medium:
Online - Company Own Website
Codes:
2.4(c), 4.1, 4.4, 4.9, 4.10, 4.15, 4.16, 4.17, 4.19, 11.1, 11.2, 11.3
A product listing for Lactigo stated:

“Go Further, Faster with the revolutionary first of its kind training aid that is transforming the athlete world. World records will be broken is how this product LactiGo is being described by leading world experts.

LactiGo extends your peak performance during exercise while simultaneously reducing soreness & fatigue. It is banned substance tested and informed sport approved. LactiGo is proven to increase performance in 45 mins of use from the first time you use it.

LactiGo with Carnosine is a skin hydration gel created specifically for athletes to be refreshing, lightweight, and easily absorbed for delivering lasting results. Clients have noted improvements in the following areas;

• Up to 15% increase in performance by elite athletes after one application (Journal of exercise physiology)
• Delivers a significant competitive edge
• Delayed time to fatigue
• Improved watt output
• Reduces levels of lactate build-up
• LactiGo users ran up to 9 seconds faster
• Reduces symptoms of DOMS
• Improved feelings of recovery reported post extended aerobic endurance and high intensity.”