Complaints Decisions

Health & Fitness

Agency:
Reference:
32808
Product:
Health & Fitness
Advertiser:
The Hut Group (MyProtein)/OH Fitness
Influencer:
Medium:
Social Media
Codes:
2.4(c), 3.31, 3.32
Social media posts by the influencer OH Fitness featured her either wearing the brand’s clothing or discussing their products with the following content:

Post 1:
A photograph of OH Fitness in a gym wearing MyProtein clothing.

Post 2:
A photograph of OH Fitness leaning against a wall wearing MyProtein clothing.

Post 3:
A photograph of OH Fitness out walking. The influencer had included tags to identify the clothing as MyProtein.