Complaints Decisions

Publishing (Television Programme)

Agency:
Publicis Dublin
Reference:
23437
Product:
Publishing (Television Programme)
Advertiser:
TG4
Influencer:
Medium:
Cinema
Codes:
5.3 ,5.4, 5.5
A cinema advertisement, set in a fish processing plant, featured a metal skip with a conveyor belt transferring fish into the skip. A fisheries forecast can be heard in the background followed by music that builds to a crescendo at the end of the advertisement, which, added to the dark background of the metal skip, led to an overall ‘eerie’ atmosphere. Fish are shown on the conveyor belt being dropped into the skip and after some moments, a severed human arm is also shown being dropped from the conveyor belt into the skip.

Tagline: “Gripping new Irish drama. TG4.tv
An Bronntanas. Starts 23rd of October.”