Complaints Decisions

Supermarket

Agency:
Reference:
24107
Product:
Supermarket
Advertiser:
Musgrave Group (SuperValu)
Influencer:
Medium:
Direct Mail
Codes:
1.6(C), 2.7, 2.22, 2.24
A SuperValu direct mailing enclosed two €12 off an €80 spend vouchers for use over two consecutive weeks.
“Week 1: Thur 26th February – Wed 4th March 2015
You get €12 off when you spend €80 in your local SuperValu store
Online Code: XX-XXX-XXX
Week 2: Thur 5th March – Wed 11th March 2015
You get €12 off when you spend €80 in your local SuperValu store
Online Code: XX-XXX-XXX”
Terms and Conditions of the vouchers stated:
“This voucher entitles the holder to the discount value shown overleaf, if the minimum spend as stated overleaf is spent in SuperValu in one transaction during the period of its validity. This voucher is valid during the dates stated overleaf and can only be redeemed during this period. To redeem this voucher either (a) present the voucher with your Real Rewards card instore at time of payment or (b) when prompted, insert the online code provided overleaf when shopping on www.supervalu.ie. This voucher is redeemable online for selected stores only. Only one voucher can be redeemed per transaction and vouchers cannot be redeemed for cash…..”

Also included on the mailing was a free home delivery voucher:

“Free Home Delivery
“Get your shopping delivered straight to your door, FREE OF CHARGE, between Thursday 26th February and Wednesday 11th March 2015 when you spend €75 online.

Shop online at SuperValu.ie and enter the code 9… … at the online checkout to receive free delivery or pick-up when you spend €75. This is in addition to our great €15 off for first time customers when you spend €75 or more. If you are also entering the online codes on the attached vouchers, just click ‘Apply’ after entering in each code.

Terms & Conditions: Vouchers are for online use only and cannot be redeemed in store. Free Delivery Voucher cannot be applied retrospectively. You must spend €75 or more in a single transaction to qualify for free delivery. Voucher validity dates are Thursday 26th February to Wednesday 11th March 2015 and apply to date of delivery/pick-up rather than time of ordering. Only one voucher valid per transaction per customer. €15 off only applies if it is your first time shopping online with SuperValu and you have €75 or more in your basket after vouchers have been applied. Enter voucher code at Online Checkout to avail of the offer. Vouchers cannot be used for the purchase of any of the following goods: medicines, tobacco products and infant formula.”