12 advertisements across social media, online, radio, television and print were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Substantiation, Decency & Propriety, Alcohol and Environmental Claims
The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 18 case reports on complaints recently investigated by the organisation.
10 of the 18 cases were upheld in full and 2 of the 18 cases were upheld in part. Advertisements across social media, online, radio, television and print were found to be in breach of the ASAI Code on grounds related to Misleading, Substantiation, Decency & Propriety, Alcohol and Environmental Claims. Two intra industry / interested party complaints were upheld in part. The ASAI Complaints Committee chose not to uphold complaints made against 3 advertisements and issued a statement to 1 advertisement.
The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department, or any other person or body. The Committee is made up of a range of experts from the advertising, media, education, consumer, and marketing sectors. See further details here – http://www.asai.ie/about-us/complaints-committee
Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:
“The latest complaints bulletin from the ASAI shows the scope of the ASAI and the significant part we play in ensuring that advertisements are legal, truthful, decent and honest for all Irish consumers. The ASAI fully investigates all complaints thoroughly to ensure that marketing communications in Ireland are adhering to the guidelines and not in breach of the ASAI code.
“The ASAI also provides a free and confidential copy advice service to the advertising industry to help them create responsible ads that adhere to the advertising code. If an advertiser, agency, or medium has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.”
Cases included in this release can be found here.
The ASAI conducts ongoing monitoring of advertising across all media and since 2007, has examined over 27,000 advertisements, with an overall compliance rate of 98 percent. The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.
Media are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.
