Recent Complaint Decisions
December 2025

ASA’s Independent Complaints Council has upheld seven cases in full and one case in part in its latest complaints bulletin. Advertisements across Online, Social Media, In-Store Advertising and Outdoor were found to be in breach of the ASA Code. The Complaints Council chose to not uphold two complaints.

Details of the complaints can be found below. 

The Complaints Council is a completely independent arm of the Advertising Standards Authority and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department, or any other person or body. The Council is made up of a range of experts from the advertising, media, education, consumer, and marketing sectors. 

Recent Complaint Decisions

Advertiser

Medium

Complaint Category

Status

BetLabel

Online (YouTube Advertisements)

  • Ad targeting

1-Upheld 

2-Upheld

3-Upheld

4-Upheld

5-Upheld

Rathwood

Online (Company’s Social Media)

  • Misleading / Price

Upheld

Revington Foods Limited

In-Store Advertising (Poster)

  • Misleading

Upheld

Murray Motorsport  

Online (Advertiser’s Own Website)

  • Misleading
  • Pricing
  • VAT

1-Upheld

2-Upheld

Tunstall Emergency Response

Online (Advertiser’s Own Website)

  • Misleading

Upheld

Vodafone

Outdoor (Poster)

  • Misleading

1- Not Upheld

2- Upheld

First IVF

Online (Company’s Own Website) and Social Media

  • Misleading 
  • Substantiation 

1-Upheld

2-Upheld

First IVF

Online (Social Media)

  • Misleading

Upheld

Brittany Ferries

Television

N/A

Not Upheld

Boylesports

Television

N/A

Not Upheld