Recent Complaint Decisions
May 2026

ASA’s Independent Complaints Council has upheld 23 cases in full in its latest complaints bulletin. Advertisements across Social Media, Online, In Store Point of Sale Material and Direct Marketing were found to be in breach of the ASA Code. The Complaints Council chose to not uphold one complaint.

Details of the complaints can be found below. 

The Complaints Council is a completely independent arm of the Advertising Standards Authority and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department, or any other person or body. The Council is made up of a range of experts from the advertising, media, education, consumer, and marketing sectors. 

Recent Complaint Decisions

Advertiser

Medium

Complaint Category

Status

Garreth Martin Flooring (GM Flooring) – @chelseatylermcgrane

Online (Influencer’s Social Media Account)

  • Misleading
  • Recohnisability

Upheld

Irish Supply 

Online (Advertiser’s Own Website)

  • Misleading

Upheld

Electric Ireland 

Direct Marketing (Email)

  • Misleading

Upheld

Haremi Limited – 4TH ARQ – @niamhdeburn

Online (Influencer’s Social Media Account)

  • Misleading
  • Recognisability

1- Upheld

2- Upheld 

Blanchardstown Shopping Centre – @niamhdebrun

Online (Influencer’s Social Media Account)

  • Misleading 
  • Recognisability

1- Upheld

2- Upheld 

Lidl Ireland GmbH – @niamhdebrun

Online (Influencer’s Social Media Account)

  • Misleading 
  • Recognisability

1- Upheld

2- Upheld 

Marks and Spencer

In-Store Point of Sale Material

  • Misleading

Upheld

The Arc Cinema 

Online (Company’s Own Website)

  • Misleading

Upheld

VisitGalway.ie

Online (Social Media)

  • Alcohol  

1-6 – Upheld 

Spacegoods – @twins_and_me_

Online (Influencer’s Social Media Account)

  • Misleading
  • Dangerous Behaviour

Upheld

Chocolate Hair and Beauty Group

Online (Company Own Website)

  • Health & Beauty 

Upheld

DermaSkulpt

Online (Company’s Own Website)

  • Health & Beauty

Upheld

KBM Dental

Online (Company Own Website)

  • Health & Beauty

Upheld

Kerry Skin Clinic

Online (Company Own Website)

  • Health & Beauty

1- Upheld

2- Upheld 

Kildare Derma Clinic

Online (Company Own Website)

  • Health & Beauty

1- Upheld

2- Upheld 

Sculpture Clinic

Online (Company Own Website)

  • Health & Beauty

1- Upheld

2- Upheld 

South William Clinic

Online (Company Own Website)

  • Health & Beauty

Upheld

The Skin Clinic (Drogheda)

Online (Company Own Website)

  • Health & Beauty

Upheld

The Wicklow Street Clinic

Online (Company Own Website)

  • Health & Beauty

Upheld

Ziya Skin Clinic

Online (Company Own Website)

  • Health & Beauty

Upheld

The Dr. Mulrooney Clinic

Online (Company Own Website)

  • Health & Beauty

Upheld

Anti-Wrinkle Ireland (AWI)

Online (Company Own Website)

  • Health & Beauty

Upheld

Ireland’s Toothfairy 

Online (Company Own Website)

  • Health & Beauty

Upheld

Ladbrokes

Online (Company Own Website)

  • Gambling

Not Upheld