Recent Complaint Decisions
November 2025

ASA’s Independent Complaints Council has upheld nine cases in full and one case in part in its latest complaints bulletin. Advertisements across Online, Social Media, In-Store Advertising and Print were found to be in breach of the ASA Code. The Complaints Council chose to not uphold three complaints.

Details of the complaints can be found below. 

The Complaints Council is a completely independent arm of the Advertising Standards Authority and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department, or any other person or body. The Council is made up of a range of experts from the advertising, media, education, consumer, and marketing sectors. 

Recent Complaint Decisions

Advertiser

Medium

Complaint Category

Status

An Post

Brochure

  • Misleading

Upheld

Hello Fresh
@twins_and_me_

Online (Influencer’s Social Media)

  • Misleading
  • Recognisability

Upheld

Lidl

Online (Advertiser’s Own Website), Brochure, In-store Advertising

  • Misleading

Upheld

Ancestry Ireland Unlimited Company Trading as Newspapers.com

Online (Advertiser’s Own Website)

  • Misleading

Upheld

Bord Na Móna

Online (Advertiser’s Own Website)

  • Misleading

Upheld

AJ Sells LTD – Smile Therapy

Online (Advertiser’s Own Website)

  • Misleading

Upheld

Kingsbury Furniture

@dominiquenugent89

Online (Influencer’s Social Media)

  • Misleading
  • Recognisability

Upheld

Arlo Verisure

Online (Advertiser’s Social Media)

  • Misleading

Upheld in Part

Molloy’s Liquor Stores

Online (Advertiser’s Own Website)

  • Alcohol

Upheld

Rathwood

Online (Advertiser’s Own Website)

  • Misleading
  • Environmental 

Upheld

Tony Bet

Online (Third Party)

  • Gambling

Not Upheld

Skill On Net – Ojo Casino

Online (Third Party)

  • Gambling

Not Upheld

Cairn Homes

Outdoor & Online (Advertiser’s Own Website)

  • Misleading

Not Upheld