Recent Complaint Decisions
December 2024

16 advertisements across Online, Social Media, Email and Radio advertising were found to be in breach of the Code on grounds related to a range of issues including Recognisability, Misleading, Promotional Marketing, Children, Alcoholic Drinks and Decency and Propriety

Complaints assed by the independent Complaints Council ranged across Online, Social Media, Email and Radio

Details of the complaints can be found below. 

The Complaints Council is a completely independent arm of the Advertising Standards Authority and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department, or any other person or body. The Council is made up of a range of experts from the advertising, media, education, consumer, and marketing sectors. 

Recent Complaint Decisions

Advertiser

Medium

Complaint Category

Status

POCO

Online (Influencer’s Social Media Account)

  • Misleading
  • Recognisability

Upheld

The Self Improvement Project

Online (Influencer’s Social Media)

  • Misleading
  • Recognisability

Upheld

Voduz Hair

Online (Influencer’s Social Media)

  • Misleading
  • Recognisability

Upheld

Human Collective

Online (Influencer’s Social Media)

  • Misleading
  • Recognisability

Upheld

Superprof

Online (Company Own Website)

  • Misleading

Upheld

Cresthaven Ltd.

Online Brochure

  • Misleading

Upheld

Vibes&Scribes

Email

  • Misleading

Upheld

Airport Driving School

Radio

  • Misleading

Upheld

Irish Buckfast

Print and Online (Advertiser’s own website)

  • Safety
  • Misleading 
  • Children

Upheld

Ogel Beds

Online

  • Misleading
  • Price

Upheld

Airport Driving School

Online (Advertiser’s Own Website)

  • Misleading

Upheld

MyVehicle.ie

Online (Advertiser’s Own Website)

  • Misleading 
  • Promotional Marketing

Upheld

Beautysavers.ie

Online (Advertiser’s Own Website)

  • Misleading
  • Price

Upheld

Richmond Marketing

Online (Advertiser’s Own Social Media)

  • Principles
  • Alcoholic Drinks

Upheld

MJ Roofing and More

Online (Advertiser’s Own Website)

  • Decency and Propriety

Upheld

Tonybet

Radio

  • Gambling

Upheld

Ashfield College

Online (Social Media)

  • Misleading
  • Comparisons

Upheld

Colour Wow

Online (Social Media)

  • Misleading
  • Health and Beauty

Not Upheld

The Irish Horseboard Co-Operative Society

Advertisers’ Own Website

  • Misleading

Not Upheld

Phone Watch

Radio / YouTube Advertisement

  • Decency and Propriety

Not Upheld

Boylesports

Online (Company Website)

  • Misleading
  • Promotional Marketing

Not Upheld