Social Media Influencer Guidance
If in doubt, label it!
Clear labels
When labelling ads, you must use a clear primary ad label or a platform-provided label. Additionally, you may use secondary ad labels along with a primary label if you wish.
Primary Labels
You MUST include at least one primary label with all advertising content. The label must be at the start of your content and clearly visible.
- #ad
- #gifted
- A platform-provided label e.g. Paid partnership
Secondary Labels
You may use a secondary label in addition to a (and following) primary label. It is not mandatory to use a secondary label.
- #Collaboration
- #BrandAmbassador
- #Sponsored
- #Affiliate
- #PRstay
- #PRinvite
- #PressDrop
- #OwnBrand
- #BrandInvestor
- #PreviousCommercialRelationship
- Custom labels (e.g. #IWorkWith[Company])
Example
Not sure if you need a label?
Note: If you are a brand engaging with an influencer, you are responsible for ensuring that any commercial posts relating to your brand by a social media influencer contain the necessary labels. Please ensure the social media influencer follows this guide.
