The Advertising Standards Authority was delighted to host its influencer webinar, “The Business of Influencing”.
Aimed at influencers, content creators and brands, this session explored the professional and regulatory aspects of content creation.
Thank you to everyone who joined us on the day. If you missed it, you can watch back below.
Orla dives into the latest creator stats, ad rules you need to know, and why AI doesn’t always get content right.
Justin explains the tax reporting requirements for Irish influencers and outlines how to stay compliant. He highlights that non-monetary income is also taxable, giving examples such as free hotel stays, gifted clothing, and the use of cars.
Sarah Jane discussed how influencers and content creators can break into an increasingly competitive industry and why building a trustworthy personal brand is essential. She highlighted the growing importance of authenticity, the shift in brand values in recent years, and the fact that engagement rate and reach now matter more than follower count did in the past.
Moderator and Interviewer – Breda Brown, Co-Founder and Communications Director at Unique Media