Annual Report 2022
The Advertising Standards Authority for Ireland unveils a new strategic focus to proactively ensure strong regulation in all marketing communications Annual Report 2022 The ASAI’s new strategic focus developed last year aims to strengthen the ASAI’s role as a self and co-regulatory body working with government and industry stakeholders to reinforce compliance in advertising […]
ASAI Complaints Bulletin – Release No.1 2023
9 advertisements across social media, online, radio and print were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Substantiation and Alcohol March 2023 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 15 […]
Artificial Intelligence tools to be implemented by Advertising Standards Authority for Ireland to proactively identify social media posts by influencers and breaches of the advertising code
Move announced as new research by ASAI shows inauthenticity, photoshopping and too many paid ads are most ‘annoying’ influencer traits Only one in 10 people have trust in what influencers post on social media Over half of Irish consumers (56%) trust brand advertisements more than social posts by influencers 67% consider edited […]
ASAI Complaints Bulletin – Release No.4 2022
12 advertisements across social media, email, online and print were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Principles, Availability, Substantiation and Food and Non-Alcoholic Beverages 12 October 2022 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its […]
Advertising Standards Authority for Ireland appoints Miriam Hughes as Chair of the organisation’s Board
September 2022 The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has appointed Miriam Hughes as the new Chair of the organisation’s Board. Miriam, who has over 30 years working in the advertising and marketing industry, brings extensive experience to […]
ASAI Complaints Bulletin – Release No. 3 2022
14 advertisements across television, print, online and social media were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Principles, Substantiation, Health and Beauty, Gambling, Alcoholic Drinks and Food and Non-Alcoholic Beverages. July 27th 2022 – The Advertising Standards Authority for Ireland’s (ASAI) independent […]
ASAI Complaints Bulletin – Release No. 2 2022
18 advertisements across television, print, online and social media were found to be in breach of the ASAI Code on grounds related to a range of issues including General, Principles, Misleading, Substantiation, Promotional Marketing Practices, Environmental Claims and Health and Beauty Two intra industry / interested party complaints were upheld, while one was not […]
1,450 complaints received by the Advertising Standards Authority for Ireland (ASAI) in 2021
2021 ASAI Annual Report shows significant majority (73%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’ 27 April 2022 A total of 1,450 written complaints concerning 959 advertisements were received by the Advertising Standards Authority for Ireland (ASAI) last year, according to the organisation’s 2021 Annual […]
ASAI Complaints Bulletin – Release No. 1 2022
12 advertisements across radio, television, online, email and outdoor were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading / Substantiation, Recognisability and Pricing, Health and Beauty and Financial Services 18th February 2022 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee […]
ASAI Complaints Bulletin – Release No. 5 2021
4 advertisements were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading / Substantiation, Recognisability and Pricing. 12th October 2021 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 9 case reports on complaints […]
