Consultation on Code of Standards for Advertising and Marketing Communications

We are undertaking a review and refresh of the Code to ensure it continues to safeguard consumers from advertising that is harmful, offensive, or misleading. Have your say.
New Code of Standards for Advertising and Marketing Communications unveiled by the Advertising Standards Authority for Ireland (ASAI)
– 7th edition of the ASAI Code features new sections on E-Cigarettes and Gambling as well as completely updated sections on Food (including rules for ads addressed to children), Health & Beauty and Environmental claims. 17 September 2015. The Advertising Standards Authority for Ireland (ASAI), the independent self- regulatory body committed to promoting the highest standards of marketing […]
Amendment to Code 7.6c
Information Note: ASAI Code Amendment At their meeting on 16th April 2014, the Board of the ASAI adopted a new Code provision which will replace the existing provision at 7.6c. Section 7 of the Code contains the sector specific rules for alcohol advertising. The new provision states 7.6 Marketing communications should not be directed at […]