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New Code of Standards for Advertising and Marketing Communications unveiled by the Advertising Standards Authority for Ireland (ASAI)

– 7th edition of the ASAI Code features new sections on E-Cigarettes and Gambling as well as completely updated sections on Food (including rules for ads addressed to children), Health & Beauty and Environmental claims. 17 September 2015. The Advertising Standards Authority for Ireland (ASAI), the independent self- regulatory body committed to promoting the highest standards of marketing […]

Amendment to Code 7.6c

Information Note: ASAI Code Amendment At their meeting on 16th April 2014, the Board of the ASAI adopted a new Code provision which will replace the existing provision at 7.6c.  Section 7 of the Code contains the sector specific rules for alcohol advertising. The new provision states 7.6       Marketing communications should not be directed at […]

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