New Guidance on the use of ‘limitless’, unlimited’ or similar, in marketing Communications
New guidance on the use of claims such as ‘unlimited’ or ‘limitless’ or words that claim unlimited use or access to an advertised product or service.
The Advertising Standards Authority has partnered with the Irish Film Classification Office
The Advertising Standards Authority have partnered with the Irish Film Classification Office (IFCO) to streamline the process for complaints relating to advertising in cinema, including commercial promotions for cinema that run in other media outlets. Under the partnership, IFCO will direct complaints to the Advertising Standards Authority for further review and adjudication. IFCO, who are […]
New Look, New Name!
ASAI rebrands as Advertising Standards Authority
Complaint Decisions – Released Feb 24
Advertising Standards Authority releases latest Complaints Decisions 6 advertisements across online, out of home, social media and radio were found to be in breach of the Advertising Standards Authority Code on grounds related to a range of issues including Misleading, Substantiation, Promotional Marketing Practices and Alcoholic Drinks The Advertising Standards Authority independent Complaints Committee has […]
Complaint Decisions – Released Jan 2024
Advertising Standards Authority releases latest Complaints Decisions 8 advertisements across online, social media and in app advertising were found to be in breach of the Advertising Standards Authority Code on grounds related to a range of issues including Misleading, Substantiation, Environment, Children, Gambling and Health and Beauty In one case the Complaints Committee issued […]
Opinion: Green advertising sometimes gets the ad regulator’s red light
With the ever-increasing initiatives, great and small, for the protection of our planet, we’re seeing more increases in referencing environmental and sustainability themes, with messaging around what benefits products or services can deliver directly or indirectly. Consumers naturally have an expectation of making informed buying decisions from accurate promotional information. We see many responsible ads […]
Complaint Decisions – Released Dec 2023
Advertising Standards Authority releases latest Complaint Decisions 14 advertisements across social media, online, leaflet, radio, press, direct email, television and digital were found to be in breach of the Advertising Standards Authority Code on grounds related to a range of issues including Misleading, Substantiation, E-Cigarettes, Promotional Marketing, Food and Non-Alcoholic Beverages, Environmental Claims and Health […]
Complaint Decisions – Released Dec 2023
Advertising Standards Authority releases latest Complaints Bulletin 9 advertisements across social media, online, outdoor, direct mail, television and point-of-sale were found to be in breach of the Advertising Standards Authority Code on grounds related to a range of issues including Misleading, Substantiation, Recognisability, and Availability. One Intra-industry / Interested Party complaint was upheld in […]
New guidance on social media advertising for influencers
The Competition and Consumer Protection Commission (CCPC) and the Advertising Standards Authority have today published fresh guidance for Irish influencers on the clear labelling of ads on social media. The comprehensive and accessible guidance addresses paid promotion, items ‘gifted’ by brands or PR agencies, and the advertising of own-brand products and services.The joint guidance has […]
Complaint Decisions – Released August 2023
Advertising Standards Authority releases latest Complaint Decisions 9 advertisements across Online, Social Media, Press and Television were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Substantiation, Environmental Claims, Principles, Recognisability and Promotional Marketing Practices One intra industry / interested party complaint was upheld in […]
