This year’s theme explored how misleading claims and perceived authority are shaping consumer behaviour, and how the growing influence of voices without genuine subject‑matter expertise can undermine consumer trust and brand reputation.

The event featured a strong line‑up of speakers including keynote speaker Richard Shotton, behavioural psychologist and founder of Astroten. He was joined by Martina Chapman, National Coordinator of Media Literacy Ireland, and Orla Twomey, Chief Executive of the Advertising Standards Authority.

A panel discussion was moderated by Breda Brown of Unique Media.

We would like to thank all of our speakers and attendees for contributing to a lively and insightful discussion.

A copy of Richard Shotton’s slidedeck can be viewed by clicking here.