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Recent Complaint Decisions
July 2024

18 advertisements were found to be in breach of the Advertising Standards Authority’s Code in the latest complaints bulletin. 

Complaints assed by our independent Complaints Committee ranged across radio, print, online, social media, television, outdoor and direct mail. 

Details of the complaints can be found below. 

The Complaints Committee is a completely independent arm of the Advertising Standards Authority  and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department, or any other person or body. The Committee is made up of a range of experts from the advertising, media, education, consumer, and marketing sectors. See further details here.

Recent Complaint Decisions

Advertiser

Medium

Complaint Category

Status

Firebird

Radio

  • Misleading
  • Environmental

Upheld

MoveHome.ie

Online (Advertiser’s Own Website)

  • Misleading

Upheld

Zalando

Online (Advertiser’s Own Website)

  • Misleading
  • Promotional Marketing

Upheld

Homeworld

Online (Influencer’s Social Media Account)

  • General Rules
  • Misleading
  • Promotional Marketing

Upheld

The Newpark Hotel

Online (Influencer’s Social Media Account)

  • General Rules
  • Alcoholic Drinks

Upheld

Leinster Senior College

Online (Influencer’s Social Media Account)

  • Misleading

Upheld

Jesters Group (Jesters Casino)

Outdoor (Poster) and Online (Advertiser’s Own Social Media Account)

  • General
  • Gambling

Upheld

The AA Ireland

Online (Advertiser’s Own Website)

  • General
  • Gambling

Upheld

Eir

Online & Direct Mail

  • Misleading

Upheld

Musgrave Group – Centra

Radio

  • General Rules
  • Misleading

Upheld

Airport Driving School

Online (Advertiser’s Own Website)

  • Misleading

Upheld

Forged Irish Stout

Online (Advertiser’s Own Website)

  • General Rules
  • Alcoholic Drinks

Upheld

Raslim Ltd t/a Feelfree

Online (Advertiser’s Own Website and Social Media)

  • Health and Beauty 

Upheld

Board Bia

Online (Advertiser’s Own Social Media)

  • Misleading

1 – Upheld

2 – Not Upheld

Bourke Builders

Online (Third Party Website)

  • Misleading

Upheld

National Dairy Council

Television

  • Misleading
  • Environmental

Upheld

Urbanvolt

Radio

  • Misleading
  • Environmental

Upheld

MoveHome.ie

Online (Advertiser’s Own Website)

  • Misleading
  • General

Upheld

Finders International 

Print (Magazines)

  • Misleading
  • General

Upheld

Psychiatric Service Dog Association (Support Dog UK & EU)

Online (Company Website)

  • Misleading

1,3 – Not Upheld

2 – Upheld