16.1
Marketing communications by persons engaged in occasional trading, including one-day sales, should contain the advertiser’s name and full, verifiable permanent address (not a Box Number or an accommodation address).

16.2
Descriptions in marketing communications such as “liquidation sale”, “closing-down sale” or “emergency sale” should be capable of substantiation.

16.3
An advertiser should not misrepresent the nature or status of an event through the use of headlines such as “Public Announcement” or the inclusion of references to Customs or other official authorities.

16.4
It is the responsibility of media to be satisfied about the advertiser’s true identity and bona fides.