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the Advertising Standards Authority
Recent Complaint Decisions May 2026
ASA’s Independent Complaints Council has upheld 23 cases in full in its latest complaints bulletin. Advertisements across Social Media, Online, In Store Point of Sale Material and Direct Marketing were found to be in breach of the ASA Code. The Complaints Council chose to not uphold one complaint.
Details of the complaints can be found below.
ASA Monitoring Project Identifies Potential Non‑Compliance in Online Advertising for Cosmetic Treatment
A total of 123 advertisers’ websites were investigated as part of an Advertising Standards Authority monitoring project that identified online advertising that may breach the Code’s prohibition on the promotion of prescription-only medicines to the public
ASA Annual Report 2025
The Advertising Standards Authority have released their 45th Annual Report for 2025. The report outlines ASA's work to promote high standards in advertising and to foster trust in marketing communications across Ireland.
Event – The Rise of the Uninformed Expert
Join us on April 22 in The Leinster, Dublin 2 where we'll how misleading claims and perceived authority are shaping consumer behaviour, and how the growing influence of voices without genuine subject‑matter expertise can undermine consumer trust and brand reputation.
Consultation on Code of Standards for Advertising and Marketing Communications
We are undertaking a review and refresh of the Code to ensure it continues to safeguard consumers from advertising that is harmful, offensive, or misleading. Have your say.
Recent Complaint Decisions February 2026
ASA’s Independent Complaints Council has upheld fifteen cases in full, and one case in part in its latest complaints bulletin.
Recent Complaint Decisions December 2025
ASA’s Independent Complaints Council has upheld seven cases in full and one case in part in its latest complaints bulletin.
Recent Complaint Decisions November 2025
ASA’s Independent Complaints Council has upheld nine cases in full and one case in part in its latest complaints bulletin. Advertisements across Online, Social Media, In-Store Advertising and Print were found to be in breach of the ASA Code.
Influencer Survey Results 2025
Almost half (49%) of those under the age of 35 look up influencers’ posts before making personal shopping decisions. Read More...
